计谋与营销 无非 选择与集中（国外英文资料）.docVIP

战略与营销 无非 选择与集中（国外英文资料） The ancient language cloud: go to the army expedition, seek and move... What is for? Strategy is a combination of strategy and tactics. Strategy is the foundation of success. Tactics are the means of success. Companies are demanding sustainable development, first of all, to ensure that the strategic direction of the enemy is not to be pursued too often in tactics and techniques. Thats why the direction is more important than speed. In market economy for more than 20 years of climbing, China enterprise summary form a large number of marketing strategy and tactics of practical experience and theoretical achievements, more numerous publications at home and abroad. It is a good thing to have a hundred schools of thought, but it is difficult to judge the right and the wrong in the face of so many miscellaneous opinions and voices. In the eyes and eyes of many people, the marketing strategy is inscrutable. But as far as I am concerned, the marketing strategy is simple, and it is a process of constant selection and concentration. The choice is the premise and direction of the strategic operation, and the focus is the implementation and execution of the strategic operation. Enterprise strategy and marketing strategy planning, it involves many factors, such as capital chain, supply chain, the macro environment, market environment, the internal and external management, competition situation, product, price, channel and personnel, consumption patterns and group, etc., each link would need to be a kung fu, be short of one cannot. But in general, the crucial steps or key points are often the key to the final outcome and success in all the associated factors. Reasonable strategic choice, finding the key to winning The history of the war in China and foreign countries is not hard to find, and the victory of the whole war is often determined by the success or failure of several or even a decisive battle. In the first world war, China was locked in a unified