浅论上海大众汽车有限公司文化建设精选.docxVIP

武汉理工大学毕业设计（论文）浅析上海大众汽车有限公司文化建设摘要随着经济的快速增长，中国汽车企业发展迅速。经过五十多年的建设，我国形成了许多汽车生产基地，包括上海大众等。同时，汽车行业是我国国民经济不可或缺的部分。但是国内环境的变化，汽车行业本身结构升级、技术革新等原因，导致汽车行业竞争日益激烈，面临许多挑战。想要在群雄纷争的市场中占有席位，企业就必须注重自身的全面发展，尤其是企业文化建设。本文浅析了上海大众汽车有限公司文化建设。上海大众汽车有限公司（以下简称上海大众）是一家中外合资的国有企业，成立于1985年，是我国规模最大的现代化轿车生产基地之一。上海大众作为汽车行业的标杆，坚持以先进文化推动企业发展，吸取德国大众积极的汽车文化，形成了企业自身的特色文化。关键词：上海大众 企业文化 文化建设AbstractWith the rapid economic growth, Chinas auto enterprises have developed rapidly. After fifty years of construction, China has formed a number of automobile production base, including Shanghai Volkswagen. At the same time, the automotive industry is an integral part of our national economy. However, changes in the domestic environment, the upgrading of the structure itself, the automotive industry, technological innovation and other reasons, resulting in an increasingly competitive auto industry, faces many challenges. Want to occupy seats in the warlords dispute market, companies must focus on their own all-round development, in particular corporate culture.This paper analyzes the Shanghai Volkswagen Automobile Co., Ltd. culture. Shanghai Volkswagen Automotive Co., Ltd. (hereinafter referred to as Shanghai Volkswagen) is a joint venture of state-owned enterprise, established in 1985, it is one of the largest modern car production base. Shanghai Volkswagen as a benchmark for the automotive industry, adhere to the advanced culture to promote enterprise development, and actively absorb Volkswagen car culture, forming their own characteristics and culture.Keywords:Shanghai Volkswagencorporate culture Culture Construction目录1. 绪论11.1研究对象11.1.1企业介绍11.1.2企业文化11.2研究目的及意义22. 理论概述32.1企业文化概念32.2企业文化具体结构32.3企业文化建设对于企业的作用43. 上海大众企业文化的发展与建设53.1上海大众企业文化发展阶段53.2上海大众的企业文化建设53.2.1企业文化建设重要性53.2.2上海大众企业文化建设的现状63.3上海大众文化建设取得的成绩84.问题与建议94.1文化建设存在的问题94.2企业文化建设的建议104.2.1借鉴外国优秀企业文化建设经验104.2.2加强企业员工对企业文化的学习114.2.3加强文化建设创新114.2.4加强培养团队协作意识125.总结与展望135.1总结135.2启示13参考文献15第1章绪论1.1研究对象1.1.1企业介绍上海大众汽车有限公司(以下简称上海大众)是一家中德合资企业，中德双方投资比例为:上海汽车集