苗族银饰系列化包装设计.pdfVIP

摘 要 苗族银饰的艺术成就在中国是首屈一指的。银饰的锻造技艺不仅 是国家级非物质文化遗产，更是有着十分悠久的历史背景和耐人寻味 的审美价值。所以长期以来深受人们的喜爱和追崇。苗族银饰工艺源 远流长，但是随着社会的发展和时代的变迁，苗族的银饰已由单纯的 追求吉祥、保平安、驱邪和祈福的作用，转变为装饰和审美需求中不 可或缺的标志了。 本文主要分为三个部分，论述苗族银饰包装的创意方案和实施手 段。第一，针对原有市场进行定位分析。其次，采用比较研究方法来 分析原有包装设计中的优势和不足。确定包装的结构、材质的选用以 及盒型。最后，采用绿色环保的理念作为整体设计的前提条件。 在苗族人的日常生活中，银饰起着十分重要的作用。在了解了湘 西地区银饰锻造工艺的基础上，探究其银饰所需的包装，包装上采用 的色彩、文字及图案，揭示文化底蕴，对我们深入、全面、系统的了 解苗族银饰所具有的思想是大有裨益的。 佩戴着银饰的苗民们越来越热爱银饰，银饰则以另一种姿态走出 苗寨，走出中国，走向世界。通过这次的设计实践能推动产品的发展， 同时对银饰包装行业也有一定的影响。 关键词： 苗族银饰,包装,设计 I ABSTRACT Miao silver art achievement is come first on the list in china. Forging technology of silver is not only a national intangible cultural heritage, but also has a very long history background and afford much food for thought of aesthetic value. So long been loved by the people and pursue. Long Miao silver technology, but with the development of society and changing times, Miao silver has been changed from the pure pursuit auspicious, safe, evil and the role of blessing, into a decorative and aesthetic needs an indispensable symbol. This paper is divided into three parts, discusses the ideas of Miao silver packing and means of implementation. First, based on the original market positioning analysis. Secondly, adopting the comparative research method to analyze the advantages and disadvantages existing in packaging design. Determine the selection of structure, the packaging material and packaging. Finally, the use of green environmental protection concept as a precondition for the overall design. In the Miao peoples daily life, silver plays a very important role. Based on understanding the process of silver forging Xiangxi area, explore the silver required packaging, color, pattern and words on the packaging, revealing the cultural heritage, to our in-depth, comprehensive, systemat