CD类终端促销如何进行？（国外英文资料）.doc

CD类终端促销如何进行？（国外英文资料） Why is the second brand in the regional market struggling to reach the first market? Why does the terminal have no incentive to accept the product? Why is it that there is no growth in shelf sales, and there is no such thing as a terminal? These are the problems we face at the end of the day, which is more evident in the huge number of CD stores and convenience stores. What is the solution to this problem? Previous phase I consulting services of a fast-moving consumer goods enterprises encountered this kind of problem, the main demand is how to carry out the terminal promotion and increase market share, its goal is to be returned to its market share within six months of hegemony. The general operation process is now presented, and it is hoped to provide some reference for the manufacturers of similar requirements. One, the driver analysis of terminal promotion: The market share of ascension has its certain way, we from the terminal performance increase motivation shown below you can see, in the terminal end cover is the key to the way of performance improvement of ascension and constructions of output. And the terminal cover certain circumstances, the key is how to promote the terminal operator is willing to accept the product (manufacturers complete product line), is willing to give maximum display and enthusiasm to promote products. What do we do at the end promotion? As we can see from the above factors in the terminal electric surface under certain conditions, the performance of the terminal promotion key lies in how to promote the terminal operator is willing to accept products (manufacturers) product line complete, is willing to give maximum display and enthusiasm on the three key factors to promote products. What kind of jobs should we do for the three key jobs? In fact, we can get directions from the core requirements of the terminal operator. Terminal core requirements are in order to win the interests, but the win need to generate sal