区域强势品牌PK全国寡头全攻略(二)（国外英文资料）.doc

区域强势品牌PK全国寡头全攻略(二)（国外英文资料） A enterprises will be the first/distributors and the establishment of the termination point of the data files, file content including: policy makers, business contacts, the person in charge of the name, contact information, family name and contact information, and other basic information. The following values are carried out by company A: 1, emotional value delivery: according to the channel members and decision personnel files, in accordance with the marketing of the market area and personnel division, the responsibility to the people, asked when marketers when holidays, birthdays, holidays, and even in every Monday morning, greetings by company marketing personnel, in the form of text messages, the company will regularly for messages. Text messages are birthday wishes, weather forecasts and travel reminders, companies and local news. 2, interest value delivery: A enterprise through superior products direct sales gross profit space, quarterly and annual rebates, such as real-time rewards interest value transfer all distributors are satisfied. The value of 3, distributors development ability pass: A business regularly invited training institutions by/distributors for regional market development and business management to promote the content such as training, to help channel customers to face competition in the market, improve the quality of its operating. 4, the construction of the competition: A company in addition to the above behavior, also by the/distributor for the following competition: sales award, sales promotion, new product award, reward shop city rate, quick start market vivid display various rewards content such as reward, the reward of cashing A hero list, and sales support policy, etc. Passing through the above value, distributors while get A certain amount of interest, to operate A enterprise brand has A certain trust and loyalty, is not enough to make all the distributors to the enterprise existence dependence. Fourth, the