Commercal translation 商业翻译技巧.pptVIP

;Warm up;Commercials （purpose）;Features;Translation Strategy;Literal Translation;Free Translation;Transliteration;Modeling application;Creative Translation; Tasting is believing. 百闻不如一尝。 Life tastes better with KFC. 有了肯德基，生活好滋味。 Sense and Sensibility.---Philips 简约之美，智慧之选。;Translation of Business Letters;Key Elements;Indented Form 缩进式 Full-blocked Form 顶格式;Sample Letters;Language Features;Translation Principles and Techniques;Example;Dear Madame Dufrais, You asked us to send you our price list and catalogue for the 2014 season. I am sure you will find plenty to interest you in it. You will notice that all our products are made from 100% natural ingredients-we do not use any artificial additives. ; We should appreciate a prompt reply. 如蒙即复，不胜感激。 Dear Sir, / Gentlemen, / Madam, /Ladies, 尊敬的**阁下/先生/夫人/女士： **敬启/谨启： **先生/女士台鉴/尊鉴： Yours faithfully, /sincerely, / truly, 敬上/谨上/ Best regards,/ wishes, 顺致敬意/顺祝商祺/顺祝台安;Dear Mr. Jiang, We met at the Small Business Task at the Atlanta Marriott? in May. I am writing now to introduce you to my business. Arthur Consulting? has been in operation for six years, providing specialized communications training to the public and private sector.;尊敬的蒋先生: 您好！ 我們五月份在亞特蘭大马里奥特飯店舉辦 小型企业经营研討會上見過面。此番来信 是想向您介紹一下我們的業務。亚瑟专业 咨询公司已經成立 6年，為公有和私營企业 提供專門的溝通技巧培訓。 ;1. Divide into 6 groups (with 6 or 5 in each). Make sure to sit face to face for a better discussion. 2. Work together on translating “Mickey Mouse Governance” into Chinese. 3. You are encouraged to discuss, talk, negotiate, and use paper dictionary. 4. Hand in the best version from your group, sign all group members’ names on it, and your version will be graded on group basis. 5. Make your handwriting clear, readable and clean. ;