外卖培训课(国外英文资料).docVIP

外卖培训课(国外英文资料) Catalog Understanding circle Trade circle type analysis objective 1. Know the type of branch in your store; 2, learn how to analyze the business circle and find out the problems in this shop; 3, after finding the problem, how to solve?. Understanding circle Depending on the size of business formats, types of difference, the retail industry, with a radius of 500 meters, the main business district for a radius of 1000 meters. Therefore, my company will be defined as shopping circle, usually refers to the restaurant as the center, along the direction of walking 15 minutes range. Business circle analysis, we must first understand our business district, from the study concluded that the main types of business areas include the following: Business district: pure business crowd or mobile crowd; Commercial and residential areas: business + Commercial population; Residential areas: purely residential population; Transportation hub area: pure flowing crowd and the employees in the surrounding shops. Business circle analysis What is the core of business circle?: Idealized 3 types of population: Pure business crowd: all the people in the business circle are working nearby A purely mobile person: someone who travels irregularly in a business circle. People who go shopping, go shopping, go to parks, amusement parks, people who go to the hospital, people who pass by occasionally, and so on Purely residential crowd: all the people in the business circle live nearby Business crowd - consumer groups are fixed - spending is concentrated during lunch hours on weekdays - consumers need to eat almost every workday, with a high frequency of per capita consumption Holiday is the trough of consumption Residential population - consumer groups are fixed - consumption focuses on dinner on weekdays and holidays, lunch and dinner periods - average per capita consumption frequency Through the understanding of the surrounding environment of the restaurant, we can better help us achie