情感差异化战略及其实现途径(国外英文资料).docVIP

情感差异化战略及其实现途径(国外英文资料) Nike founder Philip ? knight once said such a sentence: the secret of business success have included three questions: how to win more than competitors attention and affection from the customer? How can you do it forever? How can we do it most efficiently? Then, how can the enterprise stand out from the fierce market competition and win the heart of customers? From Kenichi Ohmaes words, we can find the answer. Kenichi Ohmae believes that an effective business strategy is a use of it, in its own acceptance of the cost limit, from competitors to win a lot of territory.. Kenichi Ohmae pointed out that the following four methods can achieve this effect, namely: focus on the key elements of success, establish relative advantages, dare to the world first, the use of strategic freedom. Each method has a principled premise - to avoid doing the same thing with competitors on the same battlefield. This is what is commonly referred to as differentiation. According to the hierarchy of consumers needs, differentiation strategies can be divided into product differentiation strategy, emotional differentiation strategy and cultural differentiation strategy. With the progress and development of economy and society in our country, peoples demand for spiritual utility is becoming more and more vigorous, and the differentiation of the material utility of products is gradually weakening. Emotional differentiation strategy and cultural differentiation strategy have become the strategic choice of more and more enterprises. The strategy of cultural differentiation can be seen in various literatures, so this paper will further explore the strategy of emotional differentiation. The advantages of affective differentiation strategy The effect of emotional difference is more obvious, Tang Dynasty poet Bai Juyi said: moving hearts, not in love.. With the development of society and the progress of the times, peoples emotional and spiritual world is fully open. In the increas