Case Method in Teaching Public Relations-毕业论文翻译.docVIP

Case Method in Teaching Public Relations Abstract The case method is a very suited to teaching public relations heuristic teaching methods; public relations case study has three obvious characteristics of two prominent advantages, reserves a special teaching function; the implementation of case teaching method should be followed three basic principles, adopt flexible and diversified approach, adhere to certain procedures.  Keywords: Case Method of teaching public relations ‘Public Relations’ (hereinafter referred to as ‘PR’) is the management of a rather special types of courses, compared with many other courses, has its own unique character and significance, it is a new comprehensive discipline, but also a strong practical soft science. Pairs of students, to learn that it can not only broaden their knowledge and enhance the ‘public relations’ consciousness, and can grasp the interaction with others and acted, and properly handle the various relationships of the basic skills. But for teachers, to make the teaching to achieve good results, to enable students to truly master the ‘public relations’ skills, we can not, as did the general curriculum, using the traditional lecture method of teaching, but must be as much as possible the use of heuristic teaching methods . Case teaching is a very suitable ‘PR’ teaching of heuristic teaching method.  Case teaching is a traditional lecture-style teaching methods completely different teaching methods. It is based on theory, the purpose of teaching, the requirements in order to case as the basic teaching materials, under the guidance of teachers, using a variety of inspired ways to inspire students to think independently of the case provides an objective analysis of factual material and problems in research, their opinions make judgments and decision-making, membership in order to enhance students to analyze problems and problem-solving ability of a theory with practice, heuristic, collective wisdom, both teaching and