China Current Situation and Development of Comparative Advertising-毕业论文翻译.docVIP

China Current Situation and Development of Comparative Advertising [Abstract] Nowadays, in many forms of advertising, the more advertising are more and more popular, but in the practice of comparative advertising and the development process, there was a lot of problems: lack of academic guidance; legislation lags behind, regulations defects; Practice lack of scientific management, affecting the actual results of comparative advertising and its normal development. the face of China’s comparative advertising of such a dilemma, comparative advertising should be in our country is facing economic form, according to the characteristics of comparative advertising, from advertising executives and advertising operator compares two ad management and norms. [Keywords:] status of comparative advertising solutions High level of homogeneity in the commodity era, how can make their products different, unique, unique product positioning in addition to smart, the most frequently used in advertising advertising strategy in comparative advertising. And with the the China market, foreign advertising management system is bound to advertising managers and the different advertising campaigns operator inconvenience. In foreign countries, legitimate comparative advertising is legal. Such as the U.S. Federal Trade Commission believes that comparative advertising can encourage competition and give consumers more information to enjoy. Comparative advertising is a competitive market economy, the more intense the operators performance, while the legitimate comparative advertising should receive government protection and support. should be the most classic case of Coca-Cola in the Pepsi ad on the war between the red and blue. the two major cola company advertising campaign not only did not suffer, but there is a enjoyable for the competing relationships. the two sides compete through advertising and the hype, cut-throat competition in the seemingly happy. In China, compar