营销英语课件ch07.pptVIP

Analysis Framework 3C’s Customers Competitors Company 1. Marketing Segmentation Bases for Segmenting consumer Markets 2. Market Targeting Market Targeting Strategy Factors for Target Market Selection Company’s Objectives and Resources – Market Homogeneous Product Life Cycle Competitor’s Strategy 3.Marketing Positioning ? Attributes: the attributes of the product/service drive the consumer’s perceived product/service ? Benefits: what differentiates you from the rest ? Communicate: translate positioning thr