松下音视频事业部的战略分析.pdfVIP

In this context, in accordance with the theories such as “five competitive forces” and “three dimension analytic tools” ， Panasonic Audio and Video department locates the competitive position. This paper also uses “three basic strategies” and “industry value chain” to analyses this company should change strategy turnaround. The basic theories of strategy turnaround in this thesis paper are clarified as follows: certification of enterprise strategy educed from industry mix analysis; change of the implementation of enterprise strategy educed from industry position analysis. The main change of Panasonic Audio and video department is: selection of competitive, change of create profit mode, change of organizational structure and extend of business mode. This context also discussed the current industry environment for Panasonic audio and video department, internal advantages and disadvantage of the enterprises and existing opportunities and threats from both macro and micro perspective, concluding the necessity of implementation of differentiated strategy by this company. In addition, this context further discussed “Core competence of dynamic strategic management” for Panasonic audio and video department. Key words: turnaround strategy, differentiated strategy, industry value-chain, create profit mode, dynamic strategic. 目 录 第一章 绪 论 1 1.1 数字电视产业概述 1 1.2 本文的研究方法 9 1.3 本文的研究框架 10 第二章 战略制定的理论综述 11 2.1 产业结构分析 12 2.2 产业战略定位 13 2.3 产业价值链分析 14 第三章 模拟时代的产业分析 15 3.1 松下电器简介 15 3.2 设备供应商在模拟时代的竞争格局 16 3.3 模拟时代的竞争分析 17 3.4 模拟时代的战略分析 18 第四章