苹果公司为什么成功？.pptVIP

LOGO LOGO THE APPLE FOR THE EYE— A Strategic Analysis of Apple Corporation Content Executive Summery Marketing Strategy Product Strategy Service Strategy Management Strategy Executive Summary Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Established: Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 . Executive Summary Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years. In January 2007, Steve Jobs, the CEO and Co-Founder of Apple Inc. reveals the long anticipated iPhone, a combination of an Internet-enabled smartphone and the iPod. In June 2008, he announces that the iPhone 3G would be released in July 2008, this newer version added support for 3G Networking and assisted GPS navigation, among other things. Executive Summary Executive Summary Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. Marketing Strategy 盈亏平衡分析： Situational Analysis SWOT Analysis Strengths Innovative – The Apple’s products have an innovative touch screen with many functions. They are also well known for cool essential gadgets. Compatibility –The products like iPhone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface recognizes multi finger gestures, just as the human hand normally behaves.  SWOT Analysi