北京商圈规划分析(国外英语资料).docVIP

北京商圈规划分析(国外英语资料) CGN: Beijing business circle planning analysis From the source: zhongguang xin The concept of business circle What is a business circle? The business circle refers to the geographical area which is formed by the location of the shop, which is located at the center of the shop, which is located at the center of the shop. It consists of core business circles, secondary business circles and marginal business circles. Core business circle is the nearest shop, customer the highest density, about 50% of shoppers - 50%, the periphery of the core business, the customer is scattered, the market share is relatively reduced. Generally speaking, there are four types of business circles: The definition of a business circle Business is made up of consumer buying behavior and determined by the business enterprise management ability, and the business circle is the space of commercial property to attract customers, also is the consumer to business place to spend the time distance or space distance. The business circle needs to be considered in the following aspects: first, the business circle needs to be defined in terms of quantity, purpose, location, etc. The business circle is a group, its layers are diverse. Second, the consumer group. If there is no consumer power in a business circle, the consumption mix is built blindly and cannot be called a successful business circle. Third, location. The key elements of the business circle are convenience and the consumer environment, so location is very important. Fourth, purpose. There must be a purpose in building the business circle, and the purpose of the developer is to demonstrate the commercial value. Fifth, urban planning. It is also the important purpose of building the business circle to form the consumer environment through the transformation of the business. The elements of the business circle Business circle the necessary elements, including consumers, effective managers and effective business management, rea