天津09年自考广告摄影初步考试大纲(国外英文资料).doc

天津09年自考广告摄影初步考试大纲(国外英文资料) Course Name: advertising photography preliminary Course Code: 4757 The first part is about the nature and goal of the course First, the nature and characteristics of the course This course is one of the specialized courses offered by the industrial design specialty in higher education self taught examination. It is a course that combines theory with practice and practice. Two, curriculum objectives and basic requirements The curriculum, in order to enable candidates to learn graphic design, visual communication course basis, understand the basic principle of advertising photography, master all kinds of object with photography photography techniques and creative expression skills. Students are required to master the content, principles, techniques and knowledge of advertising photography, train the ability and creativity of integrating theory with practice, and improve the ability to analyze and solve problems in photography practice. Advertising photography preliminary is one of the required basic courses for undergraduates of industrial design major. The second part is examination content and assessment target Chapter 1 advertising photography basis First, the purpose and requirements of learning Through the study of this chapter, the five characteristics of the understanding of advertising photography, understand the basic equipment and facilities used in advertising photography; based on the understanding of the basic performance must learn how to use photographic equipment, photographic materials and accessories and props. Understand the use of a large professional, understanding of the principle of light and lighting and master the preliminary photometry and lighting technology. Two, assessment of knowledge points and assessment objectives (I) the five characteristics of advertising photography (sub priority) Remember: the definition of advertising photography The scope of advertising photography Understanding: the characteristics of a