最全浅析中小企业品牌推广策略.doc.doc

河南商业高等专科学校 毕 业 论 文 　　　 题　　目　　浅析中小企业品牌推广策略 　　学　　号07030101048班　　级07级工商一班 　　专　　业工商企业管理系　　别工商管理系 作者姓名　孙江华　　完成时间　　　　　　 　　指导教师　杨凤阁 职　　称　　　　　　 浅析中小企业的品牌推广策略 摘 要 在市场经济的发展过程中，当低制造成本和规模优势已不能为企业提供有效的竞争力时，品牌对于中小企业来说，；另一方面，为品牌推广部门提供最优秀的管理人才，包括品牌推广经理、品牌助理等人员，都要是对战略、品牌、市场研究、传播、销售管理等方面具有理论知识、实践经验以及深刻认识的专业人才品牌的推广方式销售终端品牌推广现场导购和消费者面对面的沟通、讲解产品特点，提商品牌美誉度。品牌试用率及扩大购买群体，增加购买数量和频率。终端陈列注重终端陈列的位置和陈列面积大小、整洁度、整体美感提升品牌形象和忠诚度。店头POP宣传加强终端宣传力度，对抗竞争品牌的攻击，拦截竞争品牌的消费者。渠道品牌推广协助、配合、培训、支持经销商。提高经销商的积极性，提高渠道的铺货率和渠道渗透力度。加大渠道促销力度。吸引经销商进货力度，促使经销商主动加品牌推广，填满经销商仓库，对抗竞争品牌。消费者互动推广带领消费者实地考察生产场地提高其品牌形象和忠诚度直接促销活动。主题题活动、派送、展示、优惠券、赠送礼品、价格折扣、退费优待。品牌推广　　　首先感谢给我提供了年良好的学习环境， “博学、厚德、铭志、笃行”，并让这积极而又正面的力量伴随我一路前行。 其次我要感谢这么多年来授予我知识的老师，是他们的。我在这里还要特别感谢，的指导，才有我这篇论文的完成最后我还要感谢大学同窗年的同学，从他们身上我学了很多东西，懂得了要勇于面对困难，懂得了要积极乐观。我会带着这年学来的东西去继续我的人生道路，我相信这年的学习生涯对我来说受益非浅。 for examination and approval, to return part or all of the loan in advance. 5.8 contract contract specific requirements: first, the borrower and other clients; Second, loan person double charge and other parties signed a contract with the borrower and agent signature of contract; Third, customers signed loan contract, contract of natural person, must be checked and fingerprinted by himself, you may not use personal name instead be signed, shall not authorize others to sign; Four, the pledgor, mortgagor due to special reasons not to sign the contract, may authorize others to sign the contract and retained after the notary notarized power of Attorney (parties abroad, outside the territory of China sent or delivered by a power of attorney shall be certified by the notary public of the country, and certified by the Embassy or Consulate in the country). Agent required to audit mandates are clear, the content is complete (a power of Attorney sample record form five), whether the expiration date within PART_STORE_00102). Rule2 2nd set of goods was moved to the 2nd from the left the cage inside the vehicle Click on smart properties of oriented window screen to the right o