中国销售管理专业证书课程说明(国外英文资料).docVIP

中国销售管理专业证书课程说明 China Sales Management Professional Certificate Course Description Article source: SMAT project department 1, sales management This course is an assistant Professional Certificate Course for Chinese sales manager. The main contents include: assessment plan, regional sales management and sales activities of the sales process management, sales staff training and incentives, building sales channels, sales model and skills, customer management, customer relationship management, customer service management, credit management, intermediary customer management, promotion management, sales competition, sales performance evaluation with sales control, discusses the basic ideas, methods and steps of sales management of enterprise under the condition of market economy, points out the existing problems in the practice of enterprise sales management and solving measures. Through the above study, candidates should master basic theory, sales management methods and strategies, to customers, team and individual management ability to grasp the sales activities, training efficiency analysis and competition ability of sales management. 2, promotion management This course is a certificate of professional assistant to the sales manager. The main contents include: introduction, promotion promotion personnel quality and ability of the consumer promotion strategy, promotion strategy, channel to use the combination of promotion strategy, promotion decision organization and management, investigation and research, promotion promotion promotion psychology, promotion strategy, sales promotion management, advertising management, personnel management, sales promotion effect evaluation and promotion management and so on. Through the above study, require candidates to promotion based management concepts, methods and strategies in understanding, to grasp the methods and skills of different types of promotions, promotional survey planning book design, organization, implementation, eval