软文写作技巧(国外英文).docVIP

软文写作技巧(国外英文资料) Soft writing share First, what is soft text? Soft Wen, that is soft propaganda article abbreviation, is relative to hard advertising and appear in a propaganda way. But for the specific definition of soft Wen, there is no uniform definition at present. I personally give the definition of soft text is: soft Wen is valuable, with the guidance of the news. Two, soft Wen advantage First, soft Wen can greatly attract peoples attention, and advertising is very few people to see; Second, to see people, soft Wen can make people convinced, and advertising makes people feel bad; Third, the soft text published costs are much lower than hard advertising. Three, soft writing experience share Soft writing, I summed up the three steps. Step 1: know 1, clear the soft Wen writing purpose Only when the goal is fixed can the target be targeted. Our soft Wen is brand soft Wen, product soft Wen, or promotion soft or other? Enough effort, the wrong direction, this is the greatest tragedy of writing soft. 2. Know the focus of the target audience: People are most concerned about their own interests, so our soft Wen must involve this piece, it is attractive. Health care products, soft Wen will be the body is the capital of revolution, so some alarmist talk about health care reasoning and news has greatly attracted peoples attention. Education soft text will be the future of the child is the future of parents and so on as a selling point, reasoning and persuasion. The property will be soft school district, value and environment as the main demands, school district for those children to school or school choice of consumers, appreciation of the selling real estate mainly for those investors, the environment as a selling point is mainly for those who buy people live or wards. ...... Therefore, in the creation of soft before, must first find the product or enterprise in the field of the audience most concerned about the interests. 3, determine the soft Wen delivery channels Newspa