Alibaba Group阿里巴巴集团英文介绍.ppt

Alibaba Group, China's largest online retailer AEI - CE SUN Yuanyun , ZHU Xinyue I) What is Alibaba Group? Alibaba Group's majors businesses A B to B international small business import / export Ali Express 220 countries and regions Leading global e-marketplace for consumers Alibaba Group's majors businesses Taobao maketplace C to C, only China no charge commission, initial cost is low T B to C platform Brands: UNIQLO, L'Oréal, adidas, Nike, Gap, Levi's, Ray-Ban Alibaba Group's profits T and Taobao marketplace Last year total volume 1 trillion Yuan, ＄160 billion Amazon ＄86 billion, eBay ＄67.8 single-day transaction volume November 11, 2013 ＄6 billion on the day comparison in the initiation stage Conclusion Alibaba Group is reorganized into 25 business units to better adapt to China’s fast-growing e-commerce environment. Compared taobao / Alibaba to eBay, the most obvious difference is their social marketing design Taobao get revenue from ad instead of take commission from sellers Questions * * Foundation 1999 Jack Ma Mission Internet business ＄170 billion 20 000 employees 70 offices II) eBay vs Alibaba/Taobao Aspect eBay Alibaba/ Taobao Product / service professional style Text-rich no security active control 2006, importing skype Online payment system - Paypal vibrant style Picture-rich free online anti-virus / hacking service 2003 providing online messager Online payment system - Alipay Aspect eBay Alibaba/ Taobao promotion advertised on main stream websites and CCTV the first one to promote in charity event advertised on small websites and newspapers the first one to promote in entertainments – product placement marketing in movies price charges listing charge commission from sellers all the items uploaded are free listed no commision from sellers Renue from advertising comparison in the initiation stage comparison of reationship maintenance programs Aspect eBay Alibaba/Taobao custumer service