客户和供应商参与对新产品成功的影响研究.pdfVIP

血 今 ， 句 中国科技论坛 (2014 年 1 月)第1 期 客户和供应商参与对新产品 成功的影响研究 冯泰文 (西北工业大学管理学院，陕西 西安 71∞72) 摘要:为了应对环境不确定性和动态性的提高，制造企业需要整合供应链上的分布式资源，鼓励客户 和供应商共同参与新产品，以弥补单个部门在资源和能力方面的不足。通过多案例研究，对客户参与、 供应商参与和新产品成功之间的关革进行了分析，发现客户参与能够提高新产品的成功率，而供应商参 与对新产品成功的影响不明显。同时，产品的新颖性、上市时间、客户和供应商参与的时间，以及企业 的资源承诺等也会对新产品的成功产生影响。 关键词:客户参与;供应商参与;新产品成功;案例研究 中固分类号: F274 文献标识码:A The Impact of Customer and Supplier Involvemeot 00 New Product Success Feng Taiwen (School of Management , Northw臼tern Pol严echnical University , Xian 71∞72 ， China) Abstract: ln order to respondωthe uncertain and dynamic business environment , manufacturing companies should integrate distrihu- ted resources in the supply chain and encourage customers and suppliers to involve in the innovation process. Customer and supplier in- volvement will help manufacturing com阳nies obtain more resources and capahilities. In this study , we investigate the impact of customer and supplier involvement on new product success using multi-case study.ηle results indicate that customer can íncrease the prohahility of new product success. However , supplier involvement does not have significant impact on new product succe回. In addition , newness of product , time-to-market of new product , timing of customer and supplier involvement , and committed resources to customer and supplier involvement of manufacturing companies all have ímpact on new product succe田. Key words: Customer involvement; Supplíer involvement; New product success; Case study 1 引言 支持，将内外部资源结合起来，进行共同价值创 造，这极大转变了企业在新产品开发中的行为[1] 。 网络环境下，传统的新产品开发模式已无法