国际营销作业-联邦快递案例分析.pptVIP

联邦快递 ——小组成员：雷鸿伟 杨斌 叶荟 马超 杨淼淼 FedEx Express Content： 1.company background 2.entry strategies 3.entry barriers 4.sugestions 1.company background Fedex is the worlds largest express transportation company, providing for the global than 235 countries and areas, providing fast and reliable delivery service. Fedex has global aviation and land network, usually only one or two days, can rapid delivery time, but also the urgent delivery to ensure on time delivery. Headquarters: Global：In Memphis, Tennessee, US Asia：Hong Kong, China Canada：Toronto, Ontario Europe：Brussels, Belgium Latin America：Miami, Florida，US 2.entry strategies (1) Direct entry Fedex in 1971 by former us Marine Frederick w. Smith in little rock, Arkansas. In 1973, the Fedex relocating Tennessee for 25 city after service. acquisition Acquisition of older tigers aerospace shipping company ②Localization strategy Target markets Staff Localization Product Localization Operation Localization Staff Localization Choose the local employees, each into the company to conduct pre-job training employees, even send member, also should have at least 40 hours of training. Product Localization Delivery of products mainly are life cycle short high-tech electronic products. Operation Localization Fedex locally management, people-oriented, especially in the aspect of employing. Large investment group, ground transport aircraft and parcel treatment facilities. (2) Direct export①Value chain ②Internet Value chain Internet The information system construction of continuous ahead, with the advanced information technology, in order to improve the market competitiveness. (3) Direct foreign investment China Choose domestic resources and network complementary partner joint ventures or cooperative development in the Chinese market DTW(大田物流) 3．entry barriers 1、political barriers (1)Express business by government control, management department, including air, railways, highways and waterways of governm