需求价格弹性 - 行销学系.ppt

* * * * * * * * 經濟學 Chapter 3 供需彈性與圴衡分析 3-* End of Chapter 3 基礎經濟學 Chapter 9 經濟效率與競爭均衡 9-* 4分鐘回答兩問題 這堂課的重要概念是什麼？ 這堂課有什麼不懂的問題？ 基礎經濟學 Chapter 9 經濟效率與競爭均衡 9-* 4分鐘回答兩問題 這堂課的重要概念是什麼？ 這堂課有什麼不懂的問題？ 經濟學 Chapter 3 供需彈性與圴衡分析 3-* 作業 P. 50--（2015年版）---- 習題3.1 習題3.2 習題3.3 習題3.13 習題3.14 作業相關規定 B4 size 紙張繕寫 起頭：系級、學號、姓名 請準時（下次上課第一節時）繳交作業 作業遲繳，一星期以內者，成績最多60分 遲繳一星期以上者，不予計分 經濟學 Chapter 3 供需彈性與圴衡分析 3-* The Price Elasticity of Demand and Its Measurement LEARNING OBJECTIVE 4 Price elasticity of demand The responsiveness of the quantity demanded to a change in price, measured by dividing the percentage change in the quantity demanded of a product by the percentage change in the product’s price. Measuring the Price Elasticity of Demand 經濟學 Chapter 3 供需彈性與圴衡分析 3-* If you know the value for price elasticity of demand, then which of the following can you compute? a. The effect of a price change on the quantity demanded. b. The responsiveness of the quantity supplied of a good to changes in its price. c. The price elasticity of supply. d. All of the above. 經濟學 Chapter 3 供需彈性與圴衡分析 3-* If demand is perfectly elastic, then what is the impact of an increase in price? a. A decrease in quantity demanded to zero. b. No change in quantity demanded. c. A change in quantity demanded exactly equal to the change in price. d. A very small change in quantity demanded. 經濟學 Chapter 3 供需彈性與圴衡分析 3-* What Determines the Price Elasticity of Demand for a Product? LEARNING OBJECTIVE 5 The key determinants of price elasticity of demand are as follows: Availability of close substitutes Passage of time Necessities versus luxuries Definition of the market Share of good in the consumer’s budget 經濟學 Chapter 3 供需彈性與圴衡分析 3-* The Price Elasticity of Demand for Breakfast Cereal 6 - 4 What happens when the price of cereal rises? CEREAL PRICE ELASTICITYOF DEMAND Post Raisin Bran -2.5 All family breakfast cereals -1.8 All types of breakfast cereals -0.9 經濟學 Chapter 3 供需彈性與圴衡分析 3-* The Re