best western international - results direct（最佳西方国际直接结果）.pdf

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2017-07-25 发布于浙江
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best western international - results direct（最佳西方国际直接结果）.pdf

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best western international - results direct（最佳西方国际直接结果）

Best Western International Sandy TaylorSandy Taylor Director, Worldwide SalesDirector, Worldwide Sales Corporate, Government anCorporate, Government andddd Trave Travellll Agency Programs Agency Programs Confidential: See confidentiality restrictions on document cover. Confidential: See confidentiality restrictions on document cover. AGENDA •• BrandBrand OverviewOverview • Market Strategy Confidential: See confidentiality restrictions on document cover. BEST WESTERN OVERVIEW •• BWIBWI isis thethe worldworldss largestlargest hotelhotel brandbrand withwith moremore thanthan 44,000000 hotelshotels inin 8080 countries – 2200 + Hotels in NA • BW offers members the unique advantage of retaining their independence while providing the benefits of a full-service, international lodging affiliation offering a global reservations system, marketing, advertising, purchasing, trainingg and qqualityy standards. • BW has been a cornerstone in U.S. markets for 60+ years and in Europe fo 33 years. • All BWI hotels are independently owned and operated • BWIBWI isis aa membershipmembership organizationorganization notnot franchisedfranchised Confidential: See confidentiality restrictions on document cover. MARKET STRATEGY • PProdductt DDescriipttor StS