啤酒业并购改变了什么（The beer industry what did mergers and acquisitions change）.docVIP

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啤酒业并购改变了什么（The beer industry what did mergers and acquisitions change）.doc

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啤酒业并购改变了什么（The beer industry what did mergers and acquisitions change）

啤酒业并购改变了什么（The beer industry what did mergers and acquisitions change） Beer industry: encounter capital M a warfare? If you want to use a keyword to survey the Chinese beer industry since 1994, its not M a. 1994 is the Chinese beer industry structural change signs, because from a year, a foreign capital industry started again and again staged a wonderful merger game in the beer industry, Huarun group; he is also from the beginning of 1994 this time, the symbol of China national beer industry revitalization Tsingtao Brewery, it began a day after the merger, and war the merger as the main means of capital war, with Tsingtao Brewery around and Huarun group and Yanjing Beer, they will be the beer industry capital merger war until today. Review of Chinas beer industry in the past 10 years, capital acquisition war, it is not difficult to see there is a demarcation point, that is, before and after the 2001 contrast. After 5 years of horizontal acquisition, Tsingtao Brewery has completed a preliminary set of scale competitiveness, at this time, Tsingtao Brewery ushered in the era of the Peng ZY bigger and stronger to the era of Jin Zhiguo, bigger and stronger, the scale expansion strategy from the past extensive expansion output to the connotation of expanding capacity, a sign of Tsingtao Brewery is entering Chinese beer brand strategy to create the first fast track, and will strive to enhance the core competitiveness of enterprises internal integration, as a strategic choice expansion after . Thus, in the past 5 years, Tsingtao Brewery in the capital M a war, the performance of enterprises have been more concerned about the regional competitiveness of enterprises and potential development potential. The Yanjing Beer, which accounts for 50% of the market in North China, has launched large-scale mergers and acquisitions in the beer industry since 2003. The first is the successful acquisition of the beer production and sales of nearly three years were stable at around 400