影响消费者购买行为的文化因素分析（Analysis of cultural factors influencing consumer purchasing behavior）.docVIP

影响消费者购买行为的文化因素分析（Analysis of cultural factors influencing consumer purchasing behavior） First, ethnic subcultures. In addition to the majority of the Han population in China, there are dozens of ethnic groups who still retain many of their traditional tastes and preferences in food, clothing and entertainment. The two is the subculture of religion. As far as our country is concerned, Islam, Buddhism, Catholicism and so on exist at the same time. Their unique beliefs, preferences, and taboos show many characteristics in buying behavior and buying categories. Cultural differences can be said on the consumers view must be influential, first look at the differences in people, its hard for you to see that there was a farmer to buy a new Iphoto5, (except of course upstart) you wont see a city people will go to buy a tractor. The environment of survival is different, and the level of education is different. Regional differences, the eastern and western peoples consumption concept is different, that is, affected by income levels, but also by the impact of cultural differences. Chinese and foreign consumer values are different, foreigners pragmatic, people love the country. The reason for the different culture, some of these differences is not a day for two days, hundreds of years of brewing, as Chinese western region, as early as in ancient times, known as the wild times, only food and clothing with a meal. When the eastern, North Central Plains cultural influences, has been slowly precipitation drop certain culture, so there will be a literati, consumption concept must be different. The difference between people, from the emperor, a kinsman of the emperor without worrying about food and clothing, they have to play well, they do not take the money to buy a house, but most people seeking to eat bread. Speaking of which, lets talk about Chinese love the psychological comparisons, this is human nature, but also a political system for thousands of years of products. The biggest