自主创业要学会如何定价格（Self employment should learn how to set prices）.docVIP

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自主创业要学会如何定价格（Self employment should learn how to set prices）.doc

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自主创业要学会如何定价格（Self employment should learn how to set prices）

自主创业要学会如何定价格（Self employment should learn how to set prices） How can I order a good price? If the order is too high, the product can not be sold; the price is too low, and it will not make money. Why is the price of the opponent so high, or are there a long queue of people rush? When the price has been reduced very low, but still popular? How to handle the triangular relationship of product pricing, sales volume and sales profit? A seemingly simple number is the result of a string of sophisticated calculations. The Cheers magazine invited Professor Zhang Zhongzhao of National Taiwan University Graduate School of business, and PG Bao Qiao home goods department deputy general manager, put forward analysis and in-depth experience according to the basic theoretical framework and management practice of sharing respectively. When it comes to pricing, there are so many things to think about that people cant figure it out How to sort out complex cost profit relationships? What kind of price, the most easily move consumer psychology? The price really can jump? There is only one principle behind these problems: A good price can not only attract consumers, but also take into account the profits of the company. Pricing is not easy for us to imagine. As long as you make a number, you have to consider a lot of complicated factors. The good and bad prices have a big impact on the company. A good price can not only improve the sales of products, but also get a good profit. Strictly speaking, the price includes two parts. First of all, you have to determine the price range of the product. Do you want to set a high price, a middle price, or a low price? Then fine tune the details, assuming you determine the product price range is about 20 thousand yuan, which is to set 21000 or 19900? What factors should be considered in determining the price? To determine the price range of a product, several important factors must be taken into account. 1. cost. You dont want to lose money in busin