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Perceiving Bias in the News: The Hostile Media Phenomenon Revisited
Jason E. Glass
Mark Peffley
James M. Avery
Dept. Political Science
University of Kentucky
Note: Not for citation without the authors’ permission. Prepared for presentation at the 2000
meeting of the Midwest Political Science Association in Chicago, Illinois, April 27-30. The
authors would like to thank Steven Voss and Ellen Riggle for a variety of helpful comments
throughout the project.
Introduction
By virtually all accounts, the mass media play a crucial role in American politics. For
most citizens, the media -- particularly television and the press -- provides the only portal
through which to view political reality. Increasingly, however, the public has become
disenchanted with its news source. A variety of studies document plummeting ratings of the
media as a fair, trustworthy, and impartial source of political information. To many
journalists, the growing tendency of the public to discount the news as biased and inaccurate is
one of the more unsettling criticisms of their profession. After all, good journalism in the U.S. is
often equated with accurate, balanced and unbiased coverage of important issues (Entman 1989).
Yet, a variety of groups -- from Accuracy in the Media (a conservative media watchdog group)
to Fairness and Accuracy in Reporting (a liberal group) -- routinely accuse the media of biased
coverage on a range of political issues. And while many Americans do not perceive bias in the
media (Schneider and Lewis 1985; Beck 1991; Dalton, Beck, and Huckfeldt 1998), a growing
1
number do. In the midst of the Lewinsky scandal (October 1998), for example, only a little more
than a third of the pub
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