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Communication Research OnlineFirst, published on October 9, 2009 as doi:10.1177/0093650209346804
Article
Communication Research
XX(X) 1–18
Assimilation and Contrast in © The Author(s) 2009
Reprints and permission: http://www.
a Test of the Hostile Media /journalsPermissions.nav
DOI: 10.1177/0093650209346804
Effect
1 1 1
Albert C. Gunther, Nicole Miller, and Janice L. Liebhart
Abstract
Recent empirical research has vividly demonstrated the hostile media effect—the
tendency for individuals highly involved in a controversial issue to see media coverage
of that issue as hostile to their own point of view. This type of contrast bias—along with
its assimilation counterpart—is hypothesized to stem from preexisting partisan attitudes
coupled with other explanatory factors, including perceived reach of the message and
characteristics of the source. To test these predictions, we recruited partisan respondents
who were either Native American or sympathetic to native issues. Participants (N = 152)
read information, varying in apparent circulation (low, medium and high reach) and source
(friendly vs. not friendly) characteristics, on the issue of genetically modified wi
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