HME文献34 The Impact of Social Interaction on the Hostile Media Effect.pdfVIP

The Impact of Social Interaction on the Hostile Media Effect Running head: SOCIAL INTERACTION AND HMP The Impact of Social Interaction on the Hostile Media Effect: A Peripheral Route of Information Processing Hai Liang Department of Media Communication ,City University of Hong Kong China. E-mail: rainfireliang@ Ke Xue School of Media Design , Shanghai Jiao Tong University China Dr. KeXue (born in 1966) is a Professor of Communication, Deputy Director of the Department of Communication, School of Media and Design, Shanghai Jiao Tong University, China. Hai LIANG(born in 1986)is a PhD student, Department of Media Communication, City University of Hong Kong, China. 1 The Impact of Social Interaction on the Hostile Media Effect Abstract In order to explain the hostile media effect, we place more emphasis on the power of the impact of individual involvement and individual information processing. Although there are several studies on the influence of social networks on the hostile media effect, the studies on the interaction effect between social tie and individual involvement and the studies on the role of the impact of that interaction on the hostile media effect are rare. The data of this study was collected from a survey of the students (N = 316) at Shanghai Jiao Tong University, with cottage products being the research topic. The main conclusions are: (1) in low-involvement conditions, the social interaction as a peripheral route of information procession produces an impact on audience perception of media bias and judgments; (2) the strength of the social tie is one of the important factors to influence personal