沃尔玛经营行为与消费者行为与心理分析（WAL-MARTs business behavior and consumer behavior and psychological analysis）.docVIP

沃尔玛经营行为与消费者行为与心理分析（WAL-MARTs business behavior and consumer behavior and psychological analysis） [the subject of consumer behavior and psychology and the corresponding marketing strategy, there are many worthy of our research and discussion to the direction, here is only a list of WAL-MART Shanghai first store opened this event and phenomenon caused by the simple analysis from the two aspects of consumer behavior and business behavior the consumer circulation enterprises, in order to relationship between marketing strategy and consumer behavior of circulation enterprises in the process of. In July 28th, the global retail sales giant WAL-MART first stores in Shanghai, China forty-eighth store in Shanghai opened its doors, opened on the same day, nearly 120 thousand people visit the legendary WAL-MART Internet in search of Shanghai WAL-MART business can search 68200 related web pages and pictures. Opening a week, WAL-MART received complaints, including shortage, prices, public transport and safety, and the 5 km death circle effect has also begun to highlight. In this case, we can make some analysis of WAL-MARTs business strategy and consumer psychology and consumer behavior in Shanghai. In the early 90s of the last century, John Walton personally visited Shanghai negotiations. One of the worlds best millionaires sits in economy class, with a standard room with two single beds, and eats a work package. The main leaders of Shanghai were moved at that time to urge officials who were so involved in the negotiations that such modest and frugal entrepreneurs could give the green light. But the humble WAL-MART was stubborn and eventually failed to negotiate because of a trade union, which led to Carrefours chance of getting into Shanghai. But the information dissemination and the huge brand effect, causes the Shanghai people to always have the anticipation mood to, - Shanghai is Chinas best city, how can reduce WAL-MARTs existence. Any criticism of the existing hypermarkets