品牌的威力（The power of the brand）.docVIP

品牌的威力（The power of the brand） Todays enterprises have gradually realized that the use of enterprise one of the important assets - brand, is not only a way to help the enterprise to achieve long-term growth quickly, and it is the best way to create rich profits. Business operators have also begun to see their products and services as not only the customer purchased a goods, indeed, brand is not just firms that sell items so simple, more important, it is representing a companys actions and the whole enterprise value and the significance of the body itself. In fact, the enterprise exists, most of the factors and brand are inseparable, many companies cannot expand investment recovery, financially is because they are not in the strategic way to expand the brand power. Assuming your companys sales reach 100 million yuan, we believe that your total turnover in the next five years will achieve the growth target of 3,000 to 50 million yuan. Its not impossible, if your decision is brand - oriented to drive growth, and to be able to use your most razor-sharp weapons - brand. The brand is an invisible and important element of the enterprise, which symbolizes the enterprise itself. In terms of brand, consumers have a close relationship with the brand in addition to products or services. The brand itself stands for corporate commitment, is a sustainable trust, and is defined as an expectation of consumers. The most powerful brands in the world tend to have a unique, clear and memorable location in the minds of consumers. When people say 3M, the first thing that comes to mind is innovation, and the word fedex immediately reminds us of delivery on time. In contrast, the established language can also remind people of some brands, such as fun, happy, and representative of Disney; Personalized, individualistic, on behalf of Nike sneakers. A brand can make products or services different, and form product features, attributes, and even benefits. Is tide washing powder in the United Stat