电视2.0旧媒体新对话的美学与狂欢.PDFVIP

2.0? NSC-98-2410-H-151-017-MY2 不類( 說行) 參 (the construction of intimacy)異類 了 說 參狀 (parasocial interaction) 料 ? ? 數類不 裡 落 不說 異理論 (Bakhtin) 念 識 見 Families struggle for not only jobs and paychecks but also media fair representation in economic hard times. However, reduced ad spending tends to force commercial media to produce and market some cultural text in favor of well-off families. Such cultural text might in turn reinforce market discrimination, rating practices, and the ideology of the so-called “normal family.” The aim of this research is to understand how the media represent families in economic hard times when capitalism, patriarchy, and Han-centralism conspire to further take advantage of the repressed. The major research questions are as followed: Does the monolith image of “normal family” dominate over and penetrate through the whole program flow and distribution? Is there any significant difference between 1 commercial and non-commercial media in representing families? How do the family discourses expressed by media practitioners and practices shape program flow and distribution? In which particular ways are family, parenthood, and parent-child relationship represented? What image of family bread-winners constructed by the media in economic hard times? How do the media confer the sexual roles on fathers and mothers in household laboring, quarrelling, and caring? And how do the media depict the patterns of household production, consumption, and communication? To explore these questions is moving the first step to untangle the complicated media-family relationship as well as setting up foundation for future reception studies. This one-year project will be carried out through the representation analysis and in-depth interviews. P