四步搞定初创草根微博运营思路（The four step, take the initiative to start grassroots micro-blog operating ideas）.docVIP

四步搞定初创草根微博运营思路（The four step, take the initiative to start grassroots micro-blog operating ideas） In the generation, friends often wonder how micro-blog should operate in the initial stage to increase the indicators and enter a virtuous circle. In fact, I think the start-up micro-blogs operation is a big proposition. All questions can be categorized as subject and audience positioning, content building, fan building, and micro-blog communication. The good operation of these four guarantees the positive cycle of micro-blogs operation. In this paper, the above four points, in-depth analysis, sort out the roots of the micro-blog business start-up ideas. Topic and audience positioning In order to improve the efficiency of the promotion, it is necessary to locate the theme of our operation before making detailed operational plans. This determines which points we focus on in our specific work to achieve higher returns. We need to have a clear understanding of the areas in which we operate and where our target audience is concentrated so that we can achieve the highest possible revenue. What topic to choose? A lot of friends might be interested in building a quotation account. But micro-blog has experienced extensive 2010-2011 years of growth, the user has been gradually on the proliferation of a variety of false quotations lose interest, and the class of micro-blog fans quotations is too broad, reflected in the marketing perspective of the target accuracy is too low. Micro-blog in 2012 will be the era of content for the king. Therefore, in the choice of micro-blog theme, I prefer various vertical topics. Although the subject of the vertical category is not as extensive as the quotations, but its goal is high precision, most of the vertical topics can be excavated a certain commercial value. Which platform to choose? Sina and Tencent have their own fixed user groups, for enterprises should be both operations, but as a grassroots micro-blog Lord, it is difficult for us to h