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如何设计好企业画册(How to design an album)
How to design an album
Key words: album design
A good album, to encourage staff, cohesion, and give employees a sense of pride and sense of belonging, external display of enterprise strength, establish enterprise brand, capture audience, conquer customers.
Album is not only works of art, but the sword of marketing, brand benchmark. We only produce effective picture books. This paragraph is sea Tuo training course in, every new to the sea staff must remember this passage, and from the heart of identity it.
Promotional pictures have become an important component of the organizational system in social system performance. As for enterprises, promotional albums often play a crucial role in the operation of the market. Then, how can we design a picture album well?
First, build the structure that best reflects the companys strength
The structure of the album design is very important, just as a beautiful building needs a unique structural design. As a matter of fact, if the structure of a picture album is not very innovative and creative, the photography, design and printing of this album will be very difficult to attract customers to read, and it will be difficult to impress the customers. This is also similar to architecture, a building looks ordinary, it is difficult for people to be interested in understanding the quality of interior decoration. The author believes that enterprises in the production of album is to fully assess their strengths and weaknesses, as well as threats and opportunities, that is: a comprehensive in-depth SWOT analysis. Then build a structure that best reflects the companys overall strength. At the same time, this structure can well avoid the companys weaknesses and threats. For example, when I was planning the company brochure, I built the structure of the album with a unique concept, so that I could concentrate on displaying the companys strong strength.
Two, select the material closely related to the concept
I
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