商务计划Section 1.ppt

Part 1 Introduction Fundamentals in Entrepreneurship Management Learning outlines 1. The foundations of Entrepreneurship 2. Creating the Organization 3. Crafting Business Plan 4. Strategy: Building a Competitive Advantage 5. New Venture Marketing 6. New venture financing 7. Necessary Skills for Entrepreneurs Learning Objectives How to manage an entrepreneurial venture How to write a high-quality business plans Incorporate strategic management thinking Integrate all functional areas of a new venture Evaluate business plans for new ventures Apply critical thinking to new ventures Apply strategic management concepts. Assessments Closed-book in-class Quiz 20% Group Case Analysis 30% Oral presentation 15% Written report 15% Open Book Examination 50% In-Class quiz 30 minutes 20 question multiple-choice questions Group Case Study Analysis Report Length: No more than 1000 words (approx. 3s, A4 sheets, 12 font, double-spaced, normal margins) Groups: 3-4 students Criteria: Briefly summarise (in say ? page) the business model under review, including its main products and/or services. In this section you should also frame the perspective of your report (potential founder, employee, customer, etc). Analyse the strategies/ tactics chosen and suggest improvements for problems identified (using between 1–2 pages). Comment on the quality of the business plan as a viability-screening document and as a communications device (in about ? page). Summarise the preceding analysis in the report to recommend investment, rejection or other action. Maximum marks will go to students that cover the relevant unit material, apply it in depth to the case and recommend critically thought out courses of action. Section 1 The foundations of Entrepreneurship Entrepreneurs Entrepreneurship Entrepreneurial process Business ideas and opportunities Sources of funding Entrepreneurs Definition and development Characteristics Questionnaire Entrepreneurs: Development Stem from French