行业英语综合教程PPT_Unit 5课件.pptVIP

熟昏论隧华抵伊拄值勇铝粕恫诈柠软己扯抠左统奸蚂震俩栈味涂柜群素豢行业英语综合教程PPT_Unit 5课件行业英语综合教程PPT_Unit 5课件;Unit 5 E-commerce电子商务;Unit5-main;From studying this unit, students are expected to 1. understand the characteristics of e-commerce; 2. know about the second generation of e-commerce, i.e. m-commerce; 3. learn the key to the success of Amazon. com.;Part II Reading -main;Part I?Reading Text A;Part I?Reading Text A;电子商务入门 电子商务的定义和类型 电子商务，即：electronic commerce, 是电子商业的一大组成部分，指的是通过网络系统，如：互联网，进行商品买卖、货物交换以及其它服务业务。通过网络媒介，买卖交易业务和合同的签订都是电子化操作。电子商务可以分为以下四大类：企业对企业；企业对消费者；消费者对企业；消费者对消费者。 ;subset /?s?bset/ n. （大组中的）一部分 category /?????????/ n. 种类 ;B2B (Business-to-Business) 2 Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.;企业对企业（Business-to-Business） 公司之间相互做生意，比如：生产厂家将产品卖给经销商、批发商将产品卖给零售商。定价取决于定购量（的多寡），而且价格是可以商谈的。;distributor /??????????????/ n. 经销商 wholesaler /?h??l?se?l?/ n. 批发商 retailer /?ri:te?l?/ n. 零售商 negotiable /???????????/ a. 可商量的 ;B2C (Business-to-Consumer) 3 Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole. 4 Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent of ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we’ve come!;企业对消费者(Business-to-Consumer) 对普通百姓的商业销售往往是根据购物电脑软件制定的商品目录。从销售额来讲，企业对企业的电子商务占了优势。然而，把电子商务作为整体来考虑，企业对消费者的销售模式就是一般人心目中的电子商务活动。 很难找到要买的书吗？需要购买一套常规的质优价高的计算机系统吗？想要享受一切费用都包括在内且服务一流的热带岛国的旅游吗？随着电子商务的问世，所有这一切均可在不需要人际间接触的情况下数分钟内基本搞定。;catalog;C2B (Consumer-to-Business) 5 A