中兴国际化战略发展研究英文版课件.ppt

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中兴国际化战略发展研究英文版课件.ppt

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中兴国际化战略发展研究英文版课件

Study on the development strategy of?internationalization of ZTE ;Research framework ;1.internationalization development background of ZTE ;1.1?Process of international development ;1.1? Process of international development ;1.2?Internationalization development dynamic factors;1.2? Internationalization development dynamic factors;1.3?The current situation of the development of internationalization.;1.3?The current situation of the development of internationalization.;二、The strategy of ZTEs internationalization development ;2.1SWOT analysis for ZTEs international strategy ;2.1SWOT analysis for ZTEs international strategy ;2.1SWOT analysis for ZTEs international strategy ;2.1SWOT analysis for ZTEs international strategy ;2.2 The positioning strategy of ZTE internationalization ;2.3International strategic objectives;三、The internationalization development strategy of ZTE ;3.1 The strategy of brand ;3.1 The strategy of brand;3.2 The strategy of technology ;3.2 The strategy of technology;3.3 The strategy of sales channel ;3.4 The strategy of human resources ;3.4 The strategy of human resources;4 ZTE internationalization development suggestions ;4 ZTE internationalization development suggestions ;4.1The goal of development ;4.2 The powerful inner strength ;4.3 The height of the brand culture ;4.4 The pace of gradual advance