金钱镇痛理论述评.pptVIP

一：金钱在缓解痛中起到 次要补充作用，社会 支持是首要痛缓冲 二：具体的情景信息决定金钱在 缓解痛中地位的主次 周欣悦等人通过“金钱概念启示”和“疼痛感测试”两个重点部分，采取“数钱法”、“造句法”、生理疼痛测试、社会性疼痛测试等6个实验证明了金钱对于生理疼痛和社会疼痛（即社会排斥）的抵御作用，即金钱概念的启动能够减缓人们感受到的疼痛，包括社会疼痛（社会排斥）和生理疼痛（高温疼痛）。 The Symbolic Power of Money Exprement 1 social rejection increased the desire for money Exprement 2 thoughts of physical pain increased the desire for money Exprement 3 money reduced distress and maintained self-esteem in the face of social exclusion Washing Away Your(Good or Bad) Luck:Physical Cleansing Affect Risk-Taking Behavior Experiment 1 Experimenters manipulated participants’ percep-tion of good luck by asking them to recall an incident in which they had good luck financially (e.g., “You purchased a lottery ticket and won a prize”); we manipulated their perception of bad luck by asking them to recall an incident in which they had bad luck financially (e.g., “You purchased many lottery tickets but won nothing”) Experiment 2 Participants received an initial endowment of $100, which they could use to gamble. The experimenter showed participants one pink and one green ball and placed the balls in a bag. Participants chose one of the colors as their “winning” color and blindly picked a ball from the bag. If they picked their winning color, they won $50; otherwise, they lost $50 from their endow-ment. Participants repeated the gamble until they lost their $100 endowment, won $100 (ending up with a total of $200), or com-pleted four rounds, whichever came first Incidental Haptic Sensations Influence Social Judgments and Decision First Study AND Second Study : weight Study Three AND Study Four :texture Study five AND Study six :hardness and tactile sense 灵感来由 1.售货员提供商品的外观对顾客情绪的影响 2.顾客被情绪化后对售货员的评价 3.顾客对售货员的印象对顾客是否再次走进该店 的影响 课题的构想 视觉信息产生的情绪化对决策的影响 视觉 信息 情绪 反应 相应 决策 实验意义 心理学上可以较完整的了解视觉信 息的接收到决策的形成。 2. 实际生活中可以运用。