iPad时代纸媒路在何方 以TheDaily 为例 梁旭丽.pdf

2012 8 iPad iPad ——iPad The Daily  200072 iPad iPad The Daily iPad “” iPad “iPad ” iPadThe Daily G206.2 A 167208-0077-02 iPad The Daily The Daily 34%31% 11 2 iPad iPad “” [1]iPad “” 2010 iPad iPad iPad iPad “” iPad iPad iPad The DailyiPad 80 iPad iPad iPad comScore 2012 iPad 1.2 2176 5%The Daily iPad 1/3 600 [4] 34% iPad [2] 100 iPad App Store The DailyiPad “iPad 360 ” The iPad iPad Daily[5] [3] The iPad Daily 99 / iPad iPad 2012-06-28 77 2012 8 The Daily3 The Daily “”“” “” iPad iPad The Daily iPad The Daily 3000