回归营销根本（Basic marketing return）.docVIP

回归营销根本（Basic marketing return） Write the title, can be understood as I am a pessimist. Since the opening of the market economy, marketing has been talked about injured all over the body. A business or product successful case, appeared in various magazines, let marketing recruits excited...... A marketing guru, appeared in various summit, talking about the original eight step brand molding, marketing nine enemy...... One feet on the field, entrepreneur, on the platform of the University, with a very standard dialect version of Mandarin to talk about their business and personal life like fairy tale successful experience. Chinese marketing seems to be used only in less than thirty years, more than 100 years of marketing history of europe. Marketing, in various industries, is being continuously enlarged. But I would rather believe that marketing did not really come, or even before, I also like to believe that the truth is in the hands of a few people? There will be a lot of brands or business success surfaced every year, there will be a lot of brands or companies fall. This alternate process seems to have selection, no ground for blame. However, we can look at these fallen brand or corporate truth, fall for each batch of enterprises, so that some key factors become fatal: the product does not feature and let the market flooded, quality crisis events, by the purchase of high cost, lack of competitive price etc.. Why do these aspects will become the main cause of a large number of enterprises fall? Let us first look at the situation in some industries. For example, a large number of enterprises to innovate the . There is a saying: whether black or white, it catches mice is a good cat. Then, some enterprises cost and risk considerations rather than based on innovation, to become an imitator. Instant noodles industry, especially the beverage industry etc.. These industry brand loyalty is not high, which belongs to the impulse of consumer goods, and the entry threshold is no