医药代表与医生交流技巧（On behalf of the Chinese medicine and doctor communication skills）.docVIP

医药代表与医生交流技巧（On behalf of the Chinese medicine and doctor communication skills） For the doctor, and one of the characteristics of most people to study, like the writing of them, and the enterprises in response to the marketing of drugs held essay activities, one can make the drug propaganda hidden, reducing the commercial taste strong direct promotion of drugs, on the other hand to make marketing full of academic atmosphere and cultural atmosphere the above characteristics, more suitable for the doctor, it can arouse their interest, make the marketing work The hospital is a large sales of drugs, but also the main channel for the flow of drugs to the hands of patients, and clinical doctors are playing a key role in it. Therefore, some pharmaceutical production or sales enterprises willing to spend a lot of resources to enter the hospital, one of the most common measure is sent medical representatives to the doctor public relations, public relations location selection not only in the consulting room, wards, even the corridors, the door has not let go. The move may seem proactive, but its actual results are not necessarily good. Because the doctors are busy, do not have too much time to pharmaceutical representatives, and frequent visits to the doctor and sick have a negative effect; besides, the doctors also worry about the misunderstanding, after all, is the sensitive period of anti commercial bribery. Then, how should the pharmaceutical production and marketing enterprises promote the medicine to doctors without violating the laws and regulations? According to the daily work, I have collected and sorted out several cases of pharmaceutical production and marketing enterprises successfully promoting drugs to doctors, for the general pharmaceutical production and marketing enterprises reference. Carry out essay soliciting activities Case: a pharmaceutical production enterprise has developed a new anti rheumatic treatment and joint soft tissue lesions, but because the dr