德士高案例分析(Deshigao case analysis).docVIP

德士高案例分析(Deshigao case analysis).doc

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德士高案例分析(Deshigao case analysis)

德士高案例分析(Deshigao case analysis) The comprehensive application of the 4. step plan Step three step loyalty programs and loyalty programs are two extremes, enterprises need according to the characteristics of product and industry, the three level plan together, implement the business, such as the establishment of the general customer club enterprise will carry out various forms of club activities at the same time, to provide a certain amount of points plan for membership rewards. Special discount on Disneyland near the Disney club provides employees of the company at the same time, the 6 million Disneyland card holders can get a special magazine, in the purchase of tickets and merchandise can be discounted; members of the club and Disney partners such as Delta Airlines and the national car rental company transactions, also can enjoy special preferential. Disney and club members often communicate, encourage their families more to go to Disneyland, in which to stay longer, and the choice of Disney in need of food facilities. The club also won the The Walt Disney Company consumption statistics and valuable information of consumer behavior. Now, the club activities throughout the world, there are 27000 organizations get involved in qualification, has become an important strategic weapon for the development of disney. Several models of the loyalty program Independent integral plan Independent integral plan refers to an enterprise only provide points for the consumer behavior of their products and services and recommended actions in a certain period of time, according to the integral amount of consumers, provide different levels of reward. This model is suitable for easy to cause repeated purchase and extension services enterprises. Many supermarkets and department stores issued to the customers various discount cards, discount cards belong to the independent integral plan. Integral plan alliance mode Union integral, refers to a large number of partners with an integral sys

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