德国隆塔化工策划案（The German chemical Luneta plan）.docVIP

德国隆塔化工策划案（The German chemical Luneta plan） The German chemical Luneta plan Author: American past A publicity, corporate image: Enterprise image publicity is the main part of the joint implementation through news reports, social welfare activities and enterprise CI positioning. News reports include the construction of enterprise culture, history, management style and business decision-makers of enterprise development trend of the four aspects, the construction of enterprise culture and enterprise development history and trend of development of enterprise in the Qingdao daily, economic daily, or open the Qingdao journal full page reports to policymakers in the management style; entrepreneur magazine the company will be published in the form of special news, prime time broadcast on Qingdao TV, and released through the network, before opening with a full page or half page (Tao Hong) do creative in the daily novel of Jubilee advertising opening; social welfare activities including donation, public service advertising; enterprise CI positioning with its original CI expand publicity, to further improve the companys business philosophy. Two, regional atmosphere: Two days before the opening, making arrangements for the factory, including workshop, office area, the main trunk hanging flags, flags, banners, knives and other decorative ribbons and promotional materials (depending on the actual situation of the factory.) The A. logo flags hanging around the house; B. office area and the main road to the ball, flags, flower decoration; The opening of C. required items preparation (invitation printing design, badges, badges, Souvenir gifts design (firecrackers, button switch optional); Three, the opening scene content through: In order to have assumed the opening ceremony 10:18, opening scene contents and time schedule is as follows: 1) at 8 in the morning before the site cleared, factory workshop atmosphere layout, visit. Inspect the contents: A. balloon; B. vertical hanging bann