品牌1（Brand 1）.doc

品牌1（Brand 1） Where is the value of the brand? Although individuals and companies face more and more choices, they seem to have less time to make choices. The value of a strong brand is unlimited, which simplifies customer decision-making, reduces risk and generates expectations. The world famous brand strategy expert Kevin? Ryan Keller gave away the secret?. Brands can get more opportunities to be bought. Today, the pace of life is faster and faster, peoples time cost is linear upward trend, more and more people feel there is not even the time of purchase, so the brand of products and services, especially the strong brand of products and services, will be able to give customers to clear cognition, they know this brand what product, represents what quality, represents what service, customer should choose what we know. From this point of view, the rapid development of online e-commerce, and even Alibaba is already more than WAL-MART sales, this shows that. You know, a lot of sales online shopping, in fact, are named to buy, without the brands strong influence, how to do customer name purchase? For B2B brands, brands are more likely to be chosen than those without brands. This is because, for buyers, brand products and services can make their purchase decisions safer. Another brand value is the same product, you can sell higher prices. This is a very simple reason. A T-shirt, it is not a well-known logo, may 50 yuan not buy; but, above the mark of Lining, can be sold for 200 yuan; if there is a foreign brand logo can be sold for 400 yuan. These high prices, that is, the value of the brand, professional terminology is the brand premium. And each of us buying experience, as long as the recall, you can clearly feel the strong value of the brand The brand is reflected in the value of the same goods or services, a strong brand can sell higher prices; the same price of the product or service, strong brand can sell more; with the same group of customers, a strong brand can ge