在品牌与价格间纠缠（Entangled in the brand and price）.docVIP

在品牌与价格间纠缠（Entangled in the brand and price） The brand is telling the concept of price determines the concept of the scope of the audience experience. The price in the influence of the concept of experience at the same time also affect the range of consumer brand concept. The concept of the brand of the scope of the audience affects the range of price flexibility, but this is not a decisive factor, important factors affecting the price of similar products is also a brand price range expansion. Because the raw material cost increase caused changes in the price, if only the cost of transfer, brand building is facing great risk. Jump jump and not brand sales. Brand promotion is not a jump process, so the price changes are often difficult to jump. In many enterprises, enhance brand and to seize the market price of two are irreconcilable contradictions. Brand needs to have enough marketing resources to consumer communication and interaction, while the origin of resources requires consumers to bill, ultimately reflected in the price of the product; on the other hand, determine the realization demand and market share price can influence the purchasing power of the market - Pyramid, the final and the impact of the scope of the brand the audience. It is based on this contradiction, enhance the brand and price adjustment on the evolution of a series of problems: The 1. companies hope to enhance the brand and hope to increase. 2. with the brand, with the foundation to earn a premium, but does not mean that you can earn a premium. There are 3. brands seem to have a dominant right price, but really in the price adjustment also faces a series of constraints, including the constraints from the brand. 4. by the price war, can accept expansion of the brand, but to accept and the expansion of the formation of the brand is not the same concept. The brand is talking about a concept, determines the final price can experience the concept of community. The brand is the sum of consumer awar