开发市场的步骤（Market development steps）.docVIP

开发市场的步骤（Market development steps） The first step: find your market where to clear objectives and its characteristics, the second step: Zhiyizhibi, be aware of 1, have (basic business and sales policy) 2, know (distributors, end users, competitors) The third step: the planning blueprint for the development of the regional market, make the system thinking The clerk in the development of new markets, should learn about the Carpenter, wood before doing it, in the mind of the number and shape and timber furniture has a plan, know what to do first do what. After the clerk made a detailed market survey fully on the regional market, should be on the regional market should have a comprehensive planning system. The regional market to plan what? A comprehensive regional planning including regional sales target and market share target and schedule, the varieties of products into the market portfolio, price and rebate policy, choice of channel mode, promote the goal of county (Village) market and development progress, the number of dealers and sales staff, standard deployment and incentive measures, marketing promotion plan, promotion planning, advertising plan etc.. The clerk before the formal start or adjustment of the market, to develop a regional market development plan in written form, at least on the regional market is clear thinking. In this way, the clerk in the operation of the market, develop new customers, not blindly. The fourth step: identify the target object, be targeted The clerk to the planning of the regional market, should try to target the regional market all the dealers to search, and then compared with the channel model and the dealer selection criteria, combined with the actual situation of the dealer resources, to determine the goal of developing the dealer. The salesman selected the dealer, not only can quickly be developed successfully, but also has great promotion effect of the new dealers on the regional market sales and market share growth as well as