感人之心_莫先乎情_谈广告文案写作的情感设计（Touching the heart of _ Mo first feeling _ on emotional design writing ad copy）.docVIP

感人之心_莫先乎情_谈广告文案写作的情感设计（Touching the heart of _ Mo first feeling _ on emotional design writing ad copy） Journal of Nanchang college in 1998 the first phase (total twenty-eighth) Wang Gongnian published in March 199 Io.. Alof.Vanchan Ju, IOR No.1 (Sum.28) Syria the death March 998 Touching the heart of Mo first feeling Talk about the emotional design of writing advertising copy Xin Long Yao (Nanchang Army College Chinese Department of Nanchang 330103) The advertisement is a kind of public propaganda. There are many factors in advertising play a role, but the important is to copy the detonation. and Copy writing is good or bad, and it is close by the emotional design is successful. The emotional design must adhere to the principle of honesty and credibility, not only, You won the vivid original x.I. In addition. The emotional design success must also pay attention to certain methods. Therefore, if you want to raise or suddenly, clever combination of evil. Should, celebrity, familiarity and rhetorical principles stem. The only way to play the role of emotion in the writing of advertisement design And, make the advertisement reach the good effect of detonation. Keywords advertising copywriter Rothschild design Advertising is a propaganda tool. It is spread through the media The body, such as newspapers, magazines, radio, television, etc. according to the signs. Advertising is the object of the consumer, the enterprises, products or services Publicity as the main content of the service, in order to consumers Establish favorable, good corporate image, product image and Brand image, stimulate and expand the market demand. Modern society Would have been, not the kind of sell themselves era, If you want to do more to sell goods, advertising is good. Of course, there are many ways to play the role of advertising, You can have graphics, photos, music and so on, but one of the most important Is that copy, in advertising language. An advertisement, There can be no graphics, pictu