成都华阳滨河花园项目整体策划（Chengdu Huayang garden project overall planning）.docVIP

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成都华阳滨河花园项目整体策划（Chengdu Huayang garden project overall planning）.doc

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成都华阳滨河花园项目整体策划（Chengdu Huayang garden project overall planning）

成都华阳滨河花园项目整体策划（Chengdu Huayang garden project overall planning） Chengdu Huayang garden project overall planning Catalog First, market background Two, project analysis Three, project positioning Four, market positioning Five, product recommendations Six, push strategy Seven, advertising strategy Eight, sales executive First, market background Chengdu real estate market has become increasingly standardized, increase in the overall trend, in the market development process, our thought can be divided into two stages, each stage characteristics of market factors, analysis as follows: (a) 99 years ago, the huge stage passive sales: Tourist features: a high income, the pursuit of identity and status display, the market choice, customers buy there is a certain blindness. Features: the government developers to develop the companys strength poor developers strength bound by traditional concepts uneven in quality, serious, do not attach importance to the development of tourist market characteristics, psychological and subjective development, the pursuit of profits, no brand awareness, extreme rejection of the professional sales organization. Project features: product type (multilayer based), lack of features, not pay attention to the overall planning, and has obvious regional characteristics (concentrated in the two loop outside the residential real estate development). Sales characteristics: no overall marketing idea, the blind pursuit of Gregory, high price, performance and propaganda and ineffective, and do not pay attention to the brand culture. (two) after 2000, to the transition stage of standard oscillation Source: source level features widely, diversification of demand, in the purchase and consumption psychology tends to rational development, the retail consumption gradually become the main market. Feature: developers under the pressure of competition, the developers take the initiative to seek new development concept, the marketing concept gradually accepted, and adva