成熟企业的三大战役（The three battle of mature enterprise）.docVIP

成熟企业的三大战役（The three battle of mature enterprise） A battle in 1, in the direction of competitive strategy, strategic direction, create value for the customer said Scotland motto: for a ship without navigation ship, any winds are contrary. To a city, a small enterprise must take the who am I? Where am I now? I will go? These directional problems first engage in thorough, this is the soul, and strategic; I plan to plan his plan, think before planning, and is the strategic direction of the problem, planning is the implementation of the strategy problem. If the enterprise than in the high speed train is the word strategic goal is our end point station, strategic planning is our power gear. So, our locomotive is what? The transmission gear, with the long train to the end point of locomotive where? Locomotive is the core power of a train, the train is in the heart, is the soul of the train strategy. In the maturity stage, larger scale enterprises, the management of dogmatism will hide rich breakthrough vision, the enterprise will lose ability to maintain the status quo. The mature enterprise strategic, long-term development of enterprises is not only necessary, but also to prevent the enterprise to maintain the status quo, complacent. A philosopher said: as long as the direction of the head, one step is enough, enough. All the secrets of success, is a breakthrough in the cross step, then can take the second step, the third step. Develop the strategy, the strategy is a key first step. The primary stage and development stage, enterprises often do not need strategy, tactical strategy is often. The mature stage is different, looking for new growth direction, looking for new investment projects, keep the core power, enterprises continue to move forward, enterprises are required to put the strategy in the first place. Enterprises should continue to create value for customers. Value creation myth, is the ultimate goal of the enterprise. There are many kinds and ways of creating v