房地产品牌形象和企业文化（The real estate brand image and corporate culture）.docVIP

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房地产品牌形象和企业文化（The real estate brand image and corporate culture）.doc

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房地产品牌形象和企业文化（The real estate brand image and corporate culture）

房地产品牌形象和企业文化（The real estate brand image and corporate culture） First, brand and brand Brand, as the name suggests, is the commodity signs, is the embodiment of corporate image and reputation. Famous brand is famous brand. According to the 1994 November well-known trademark protection organization of Chengdu declaration of the brand, at least: (1) a registered trademark and trade name; (2) there is enough to ensure the quality of products and services; (3) for the vast number of consumers are familiar with; (4) with extraordinary market share; (5) with extraordinary property value; (6) the public tendency of objective basis or formal authority of justice identification. Two, the commercial value of the brand: The famous brand is the largest capital enterprise development, it is the savings account, as long as to continuously improve the product quality and credibility of the cumulative value, you can enjoy high interest it. (a) the brand has a broad market, with strong market expansion and competitiveness. (two) famous brand with high added value and strong profitability. (three) the famous brand is the potential power for sustainable development of enterprises. In three, the group of famous brand strategy The group in the implementation of brand strategy, has not yet formed a system of understanding, especially the real estate market start-up period, planning, development, construction and property management is not mature, there are some negative effects. Understanding of the brand strategy is not important to enhance the status of enterprise development strategy, although in terms of shaping the public image, put a certain amount of manpower, material and financial resources, but the effect is insufficient. Four, the groups recent brand strategy goal: not the biggest, but the most beautiful To build a brand strategy of two major industries, industry, hotel and tourism real estate. Five, a real estate brand strategy: (a) select target property - or Ruijin red drag